Hunkydory was founded in 1996 by Ulrika and Christopher Bjercke. Ulrika and Christopher met during their education at Esmod in Paris. The couple started early to develop the seed that later became one of the first in a long line of young neo Stockholm fashion brands to gain international interest and success. Hunkydory is slang, meaning that everything is cool, calm... The expression made famous by Mr David Bowie became the trademark for the company in 1996.