Jolie & Deen was founded by Melbourne sisters Karuna and Kishori. The sisters grew up nurtured and mentored within the industry, followed up with extensive design and buying studies. Utilising these combined skills the sisters saw a gap in the market for well-priced, high quality designer jewellery.

Karuna and Kishori travel internationally seeking out inspiration and new directions. The brand is an always evolving take on fashion trends with a clean and modern aesthetic. A unique approach to detailing and modern styling has seen the label already garner a loyal cult following including celebrities and influencers.